The Wild Africa Fund employs mass communications – such as the Music for Wildlife Concerts and Poaching Steals From Us All campaigns – to raise awareness of poaching, habitat loss and human wildlife conflict. It promotes wildlife tourism and carbon offset as sources of conservation and sustainable development funding. It promotes and directly supports local wildlife programs from offices in Cape Town, Lagos, Harare and Kigali and is running the programs previously under WildAid in South Africa, Nigeria and Zimbabwe.